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Vice President Sales & Marketing

As a member of the Executive leadership team, this commercial role is responsible for developing and delivering the company’s growth-oriented, mid- to long-term global strategic and annual business plans. They are the voice of the customer and commercial team members - responsible for building and leveraging leadership, talent and organizational skills to drive profitable growth across all commercial channels.

LOCATION

Elk Grove Village, IL

(On Site)

EMPLOYMENT TYPE

Full Time
(Non-Union Role)

What You’ll Do

Critical capabilities for this person include strategic thinking, collaboration, talent identification and nurturing, change leadership in a fast-paced, growth-focused environment, continuous improvement, M&A and a vision for the future. 
 

​Sales Strategy

  • Collaborate with the CEO to develop and implement a comprehensive, enterprise-wide sales strategy to achieve revenue and double-digit growth targets

  • Work together with executive team members to align profitable sales goals with overall company objectives

  • Meet and exceed financial targets through the leadership of the field sales organization

  • Be accountable for results, focusing on both long- and short-term strategies, take responsibility for regular, accurate forecasting, and meeting or exceeding agreed upon profit and revenue targets

  • Initiate and implement measurable, data-driven strategies that aid in driving the achievement of business’s sales goals.

  • Implement and execute a sales management process including one-on-one coaching meetings, pipeline reviews, facilitating sales business reviews and sales team meetings

  • Foster and preserve industry-leading, customer-centric service and value proposition

  • Build and maintain strong relationships with key customers and strategic partners

  • Recommend and execute go-to-market strategies and channel development strategies to maximize revenue and increase product availability

  • Create a culture of accountability by developing, analyzing sales data, and key performance indicators to assess progress towards goals, including developing, monitoring, and forecasting revenue pipelines across the organization

  • Responsible for driving and qualifying leads provided to the Sales Team and channel partners.

  • Ensure sales team’s ongoing use of CRM as a tool for business development and customer support.

  • Develop and present regular sales reports to the executive team

  • Leverage field level intelligence, sharing information across the commercial teams to develop strategic plans, near and mid-term forecasts

  • Oversee budgets related to customer sales programs, activities, events, and events to achieve profitable revenue goals
     

Marketing Strategy

  • Identify, develop plans, and pursue new white space opportunities as well as expand SKU and product category penetration within existing and new customers

  • Develop to best-in-class digital and omni-channel marketing capabilities, leveraging data and insights to optimize the promotional mix and maximize ROI

  • With CEO and marketing leadership, research, analyze and recommend businesses for acquisition and integration.

  • Lead global commercial integration of acquisitions

  • Build and sustain ecommerce channel expertise as core competency within LACO Industries.

  • Work with teams across the business to generate innovative marketing solutions for products, services, processes, customer experience, marketing channels, and business models

  • Implement and execute a marketing management process including one-on-one coaching meetings continuous product development and roadmap reviews, pricing analysis and planning, channel management, and trade marketing reviews.

  • Actively oversee the product management team to include planning, creating, road mapping, pricing, and implementing the overall product marketing strategy

  • Identifies and develops plan for vertical marketing/marketing segmentation around consumers and markets

  • Own and centrally monitor the product management, sales lead qualification, vertical market segmentation, marketing, e-commerce, and digital projects, delegating as needed

  • Assess new marketing opportunities for generating business

  • Set KPIs for all product management and marketing activities

  • Works with marketing leadership to complete SKU rationalization process

Other Responsibilities

Team Leadership and Management Responsibilities

  • Lead the development and implementation of organizational strategies to support the Company’s revenue goals and overall strategic growth plans. Ensures performance and alignment of the organization’s revenue-generating departments.

  • Serve as a key member of the leadership team, contributing to the strategic planning and execution of marketing, commercial, operational, and organizational strategies

  • Participate actively in strategic and business unit budgeting to develop reasonable and thorough revenue and profit projections for annual budgets and multi-year projections

  • Work closely with the CEO, executive team, and board of directors to develop growth strategies for acquisitions, pioneering new markets and competitive opportunities

  • Positive “Customer First” attitude with a high level of accountability, personal drive, ambition, and integrity.

  • Build and lead a diverse, high-performing team dedicated to marketing, sales and commercial excellence

  • Recruit, train, and onboard new commercial professionals, ensuring they are equipped with the tools and knowledge to excel in their roles

  • Deploy essential sales and marketing capabilities, including but not limited to CRM/Dashboards, Reporting, Forecasting, Account Planning, Daily Visual Management, and Sales Incentive Compensation. 

  • Monitor and report on ROI outcomes of marketing, e-commerce, and digital projects and investments – linked to enterprise KPIs – with the goal of demonstrating the positive impact from these initiatives.

  • Ensure the effective execution of customer contact strategies 

  • Conduct regular performance reviews and create improvement plans when necessary

  • Must be willing to roll up sleeves in an entrepreneurial environment and get hands-on with key domestic and international commercial opportunities

  • Create and drive a culture of accountability and achievement for both short-term and long-term goals while clearly articulating, creating, leading, and executing the Company’s growth/revenue plans

  • Establishes regular cadence of reporting on market insights, pricing shifts, and competitive analysis

  • Maintain positive leadership, give frequent performance feedback, conduct regularly scheduled meetings, and encourage two-way participation and ideas

  • Share lessons learned and best practices

  • Provide leadership and create a positive and supportive work environment

Experience

  • 7 or more years of experience working as a marketing leader.  Leading product management, lead generation, customer service, e-commerce, or digital marketing, including overseeing projects and deliverables in a business environment may be considered equivalent.

  • 5 or more years of experience working as a sales leader. Leading an in-field team of professionals held accountable to deliver profitable sales results.

  • 5 or more years of leadership experience

  • Demonstrated the ability to work with business leaders of an organization, and to manage multiple concurrent projects

  • Strong, decisive, customer-focused leader who consistently demonstrates a sense of urgency

  • Results driven with a commitment to high quality, data-driven decision-making, and consistent outcomes

  • Ability to meet deadlines, to conduct and direct research into marketing issues and products, and to take initiative in development, prioritization, and completion of projects

  • Strong knowledge of marketing, e-commerce, and digital management skills

  • Merger and acquisition experience

  • Background with PE-backed companies and/or investment banking a plus

  • Knowledge of financial/cash projection tools and processes, financial modeling, and strategic KPI creation and reporting

  • Corporate budgeting and forecasting experience

  • Creative and innovative approaches and solutions on a project-by-project basis

  • Proficiency in CRM software and sales analytics tools

  • Experience and comfort with public speaking/group presentations

Job Benefits

  • Insurance

    • Health Coverage​

    • Company paid life insurance

    • Company paid AD&D

    • Company paid short term disability

    • Voluntary Dental

    • Vision
       

  • Earnings Growth

    • Competitive Salary​

    • Annual Increases

    • Direct Deposit

    • Scholarship opportunities for college enrolled children of employees
       

  • Recognition & Engagement​

    • Holiday Events

    • Team-building events

  • Holidays & PTO

    • Vacation Time​

    • Holiday Pay

    • Personal Days

    • Paid maternity leave

    • Bereavement leave
       

  • Retirement Planning​

    • 401(k) match​
       

  • Training & Development

    • Safety Training

    • Leadership Training

    • Continued education opportunities​​
       

  • Wellness

    • Employer-paid employee assistance program

    • Healthy meals (COOKED)
      (Employer-paid discount)​​

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